Discuss Step 3 of the Consumer Decision-Making Process as It

question 44

Essay

Discuss Step 3 of the consumer decision-making process as it would apply to the purchase of a new computer.

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Definitions:

Merchants

Individuals or businesses engaged in the selling of goods, services, or commodities for profit.

Reasonably Fit

A standard in commercial transactions that signifies goods provided under a contract must be of average or suitable quality for the purposes for which such goods are normally used.

Implied Warranty

A legal term for guarantees that are not expressly stated but are assumed in the sale of goods or services, ensuring basic standards of quality and functionality.

Merchantability

A legal concept referring to the implicit guarantee that a product is fit for the purposes for which it is sold.