A Firm Has Categorised Its Customers into Two Groups

question 85

Essay

A firm has categorised its customers into two groups.Each customer has been identified as being either a high-volume customer or a low-volume customer.Why would a firm want to implement different styles of communication for each group of customers? Identify one means of communication that would be best suited to be utilised by a firm for each of these customer groups.

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Definitions:

Secondary Sources

Informational materials that interpret, critique, or analyze primary sources, often used in academic research.

Uniform Law

A model law created by the National Conference of Commissioners on Uniform State Laws and/or the American Law Institute for the states to consider adopting. If a state adopts the law, it becomes statutory law in that state. Each state has the option of adopting or rejecting all or part of a uniform law.

Statutory Law

The body of law enacted by legislative bodies (as opposed to constitutional law, administrative law, or case law).

Secondary Source

Information that has been compiled, summarized, or quoted from primary sources, often used in academic and historical research.