Over Time a Firm May Find It Needs to Change

question 89

Essay

Over time a firm may find it needs to change which segment it targets or even redo a product's position to respond to marketplace changes.This makeover strategy is called repositioning.Select any major,well-known firm.How has it repositioned its products or services in response to marketplace changes? Explain your answer.

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Definitions:

Holland Code

A theory-based classification system that categorizes people and environments into six types to help individuals identify career paths that match their personality.

Camp Counselor

A supervisory role typically at summer camps, responsible for guiding, teaching, and ensuring the safety of campers.

Obstacle Course

A challenging physical or mental activity composed of various obstacles that must be navigated or overcome, often used for training, competition, or assessment purposes.

Self-Directed Search

A career assessment tool that helps individuals find career paths that match their interests, abilities, and values.