Over Time a Firm May Find It Needs to Change

question 89

Essay

Over time a firm may find it needs to change which segment it targets or even redo a product's position to respond to marketplace changes.This makeover strategy is called repositioning.Select any major,well-known firm.How has it repositioned its products or services in response to marketplace changes? Explain your answer.

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Definitions:

Supreme Court

The highest judicial body in the United States, consisting of nine Justices who interpret the Constitution, review laws, and decide on cases of national importance.

Nationalist Chinese

Refers to the supporters and members of the Kuomintang (KMT), the nationalist party in China that fought against the Chinese Communist Party before and during the Chinese Civil War, eventually retreating to Taiwan.

China

A country in East Asia, the world's most populous nation, with a rich history, diverse culture, and rapidly growing economy.

American Conferees

Individuals from the United States who participate in formal meetings or conferences, often concerning politics, academics, or industries.