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To market Suave shampoo,Unilever used data from the Australian Bureau of Statistics and Statistics New Zealand to identify neighbourhoods with high concentrations of young working women.
Q10: Which of the following statements about customer
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Q52: _ segmentation variables classify consumers on the
Q65: _ is the process by which organisations
Q67: Privacy rights proponents concerned about the internet
Q102: Data mining can be used to identify
Q108: Procter & Gamble make several different kinds
Q147: Critically evaluate the various data collection methods.
Q153: In some cases a government adopts a