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An Increasing Number of Companies Are Considering Their Relationships with Customers

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An increasing number of companies are considering their relationships with customers as financial assets.


Definitions:

Marginal Cost Curve

A graphical representation showing the change in total cost produced by making one additional unit of a good or service.

Average Variable Cost

The total variable cost of producing goods divided by the quantity of goods produced.

Law of Diminishing Marginal Returns

A rule of economics that asserts when a single production element is expanded and the rest stay unchanged, there will ultimately be a decline in total output after reaching a specific threshold.

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