A Basic Marketing Information System Includes ________

question 57

Multiple Choice

A basic marketing information system includes ________.

• A)managers at all levels,corporate culture,and external and internal data
• B)data,computer hardware and software,as well as decision makers
• C)existing data,market researchers to gather more data,and the technology to convert those data into information
• D)information resources,technical experts,and marketing managers
• E)competitive intelligence,internal records,all sales personnel,and all managers

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Definitions:

Emotional Signals

Expressions or manifestations of one's feelings that communicate emotional states to others, often non-verbally.

Expectancy Theory

A motivational theory that suggests an individual's motivation is related to their expectation of achieving desirable outcomes as a result of their efforts and the value they place on those outcomes.

Employee Motivation

The intensity of zeal, loyalty, and originality that workers in a company demonstrate in their positions.

Four-Drive Theory

A motivational theory that identifies four basic drives that affect human behavior: the drive to acquire, bond, comprehend, and defend.