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Your Local Town Has Four Different DVD Stores All Renting

question 109

Essay

Your local town has four different DVD stores all renting movies and computer games.One of these DVD stores is implementing the CRM philosophy of focusing on its share of customer.What strategy might you suggest that will help to sway all residents of the town to rent items from only this one store? Explain your answer.


Definitions:

Poverty Line

The lowest amount of income considered sufficient for living in a specific country.

Poverty Rate

The ratio of the number of people in a given age group whose income falls below the poverty line, taking into account the number of people in the household.

Nation's Wealth

The total value of all financial assets and produced assets owned by a country, including natural resources, buildings, and machinery.

Percentage Share

A fraction or portion of a whole, typically denoted as a percentage, representing part of a total quantity or sum.

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