The Person Who Has Responsibility for Executing the Purchase Decision

question 59

Multiple Choice

The person who has responsibility for executing the purchase decision is called the ________.

• A)user
• B)buyer
• C)gatekeeper
• D)decider
• E)influencer

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Definitions:

Electronic Communications

The transmission of information using electronic means such as email, instant messaging, and social media platforms.

Valid and Enforceable

Describes a contract or agreement that meets all legal requirements and can be upheld and compelled in a court of law.

E-Commerce

The buying and selling of goods and services through the internet.

Wholesale Rates

Prices offered for large quantities of goods, typically lower than retail prices, to distributors or retailers rather than to end consumers.