A Marketing Information System ________

question 156

Multiple Choice

A marketing information system ________.

• A)is designed to meet the information needs of marketing managers
• B)begins by learning what information marketing managers need
• C)gathers information from internal data,the external business environment,and marketing research
• D)includes data,computer hardware and software,as well as MIS experts
• E)All of the above

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Definitions:

Business Ethics

The study of proper business policies and practices regarding potentially controversial subjects including corporate governance, insider trading, bribery, discrimination, corporate social responsibility, and fiduciary responsibilities.

Offshoring

The practice of relocating business processes or services to a different country, typically to leverage cost advantages.

Outsourcing

The practice of contracting out certain business processes or functions to external providers, often to reduce costs or improve efficiency.

Digital Immigrants

An individual who was not born into the digital age but has adopted and learned digital technologies later in life.