________ Allow/s Organisations to Maximise Their Placing at the Top

question 30

Multiple Choice

________ allow/s organisations to maximise their placing at the top of lists of consumer online searches.

• A)The heuristic rule
• B)Search engine optimisation
• C)Opinion differentiators
• D)Hyperbots
• E)Information searchers

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Definitions:

Marketing Planning Process

A systematic approach to identifying opportunities, setting objectives, developing strategies, and outlining action plans to achieve marketing goals.

Mission Statement

A formal summary of the aims and values of a company, organization, or individual.

Slotting Allowances

Fees paid by manufacturers to retailers for securing shelf space for new products, ensuring visibility in stores.

Competitive Advantage

A strategic advantage one company holds over its competitors, allowing it to generate greater sales or margins and/or retain more customers.