Explain What Is Meant by an Information Search,and How a Potential

question 75

Essay

Explain what is meant by an information search,and how a potential consumer would conduct an information search for the purchase of a new car.

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Definitions:

Electronic Commerce

The buying and selling of goods and services, or the transmission of funds or data, over an electronic network, primarily the internet.

Market Segmentation

The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

End-use Segmentation

A marketing strategy that involves dividing the market based on how consumers intend to use the product.

Interpersonal Determinants

Factors that influence social interaction and relationships, including communication skills, attitudes, and behavioral patterns.