Explain Why Marketers Need to Understand Consumer Personalities and How

question 74

Essay

Explain why marketers need to understand consumer personalities and how attitudes are formed.

---

Definitions:

Mismatch

This occurs when there is a lack of alignment or compatibility between two or more things or elements.

Tolerance

The willingness to accept or endure beliefs, behaviors, or practices different from one's own.

Needs

Basic or essential requirements that individuals or systems must have fulfilled to maintain function or achieve goals.

Theory of Work Adjustment

A theory explaining the relationship between individuals and their work environments, focusing on the compatibility between individual needs and skills and job demands and rewards.