Demographics ________

question 108

Multiple Choice

Demographics ________.

• A)segment on the basis of shared attitudes,opinions,and interests
• B)segment on the basis of what they do with a product
• C)segment on the basis of when they use a product
• D)are measurable characteristics such as age and gender
• E)use qualitative data to explain why seemingly homogeneous consumers are not homogeneous

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Definitions:

Organizational Behavior

The study of how people interact within groups in a workplace setting and how this affects the organization's functioning.

Delphi Method

A structured communication technique that uses a panel of experts who anonymously answer questionnaires and provide feedback in multiple rounds to converge on a consensus on a specific issue.

Brainstorming

A technique for collective creativity aimed at producing numerous ideas to solve a problem.

Brainstorming

A creative group problem-solving technique that involves generating a large number of ideas to find a solution to a particular issue.