Demographics ________

question 108

Multiple Choice

Demographics ________.

• A)segment on the basis of shared attitudes,opinions,and interests
• B)segment on the basis of what they do with a product
• C)segment on the basis of when they use a product
• D)are measurable characteristics such as age and gender
• E)use qualitative data to explain why seemingly homogeneous consumers are not homogeneous

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Definitions:

McDonaldization

The process by which the principles of the fast-food industry, such as efficiency, predictability, and control, dominate other sectors of society.

Performance Indicators

Quantitative or qualitative factors used to objectively measure the effectiveness, quality, or impact of an activity, organization, or system.

Government Funding

Financial assistance provided by the government to support a variety of activities, including public services, research, education, and projects benefiting the community.

Postsecondary Institution

An educational institution that offers studies beyond the secondary level, including universities, colleges, and vocational schools.