A Marketing Information System ________

question 156

Multiple Choice

A marketing information system ________.

• A)is designed to meet the information needs of marketing managers
• B)begins by learning what information marketing managers need
• C)gathers information from internal data,the external business environment,and marketing research
• D)includes data,computer hardware and software,as well as MIS experts
• E)All of the above

---

Definitions:

Negotiator

is an individual engaged in discussion with the aim of reaching an agreement or resolving a dispute between two or more parties.

Culture-As-Shared-Values

The concept that culture is a system of common values and beliefs that shapes and guides behavior within a group.

Culture-As-Dialectic

The concept that culture is formed through ongoing negotiations of opposing perspectives.

Principal Negotiating Parties

The main entities or individuals involved in a negotiation who have a significant stake in the outcome.