A Company Decides to Start a 'Members Only' Club Offering

question 162

Multiple Choice

A company decides to start a 'members only' club offering special promotions and regular price discounts.

• A)customer retention
• B)customer abandonment
• C)customer acquisition
• D)customer accrual
• E)market basket analysis

---

Definitions:

Operating

Refers to the activities involved in the day-to-day functions and management of an organization.

Ransomware

Malware that encrypts a victim's files, with the attacker then demanding a ransom from the victim for the decryption key.

Bitcoin

A decentralized digital currency without a central bank or single administrator that can be sent from user to user on the peer-to-peer bitcoin network.

Company's Servers

Computer systems or software providing services to other computers or clients over a network, owned and operated by a business organization.