A Company Uses Data Mining to Determine Which of Its

question 12

Multiple Choice

A company uses data mining to determine which of its customers makes a purchase of at least $500 every two months.

• A)customer accrual
• B)customer acquisition
• C)customer retention
• D)market basket analysis
• E)customer abandonment

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Definitions:

Tippees

Individuals who receive confidential information about a company and use it for stock trading, often illegally.

Corporate Insiders

Individuals within an organization, such as directors, officers, or major shareholders, who have access to private information about the company.

Sarbanes-Oxley Act

A U.S. federal law established to protect investors from fraudulent financial reporting by corporations.

Financial Statements

Documents that provide an overview of a company's financial condition, including the balance sheet, income statement, and statement of cash flows.