A Marketing Decision Support System (MDSS)________

question 13

Multiple Choice

A marketing decision support system (MDSS) ________.

• A)would be used to review past sales data
• B)would be used to identify demographic characteristics of customers
• C)is the same as MIS
• D)includes sophisticated statistical and modelling software tools
• E)All of the above

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Definitions:

Self-Serving Decisions

Decisions made with the primary goal of benefiting oneself, often at the expense of others or the common good.

Hedonist Principle

A principle suggesting that people are motivated to engage in behaviors that produce pleasure or avoid pain.

Temporal Immediacy

The perception or importance of time in the evaluation of events, suggesting that actions or events that occur closer to the present time are considered more relevant or significant.

Decision Consequences

The outcomes or impacts that follow a decision, which can be foreseen or unforeseen, positive or negative.