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What Are the Three Components of a Marketing Information System

question 33

Essay

What are the three components of a marketing information system (MIS)? List and explain your answer.


Definitions:

Role Ambiguity

The uncertainty experienced by individuals when they lack clear understanding of their job duties, authority, and responsibilities.

Techno-ambiguity

The unclear or confusing relationship people have with technology, often related to its use or implications.

Techno-uncertainty

The unpredictability and instability in the workplace and society due to rapid technological change and innovation.

Techno-overload

The state of being overwhelmed by the amount of new technologies and information one is required to understand and manage.

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