________ Is the Process of Collecting,analysing,and Interpreting Data About Customers,competition,and

question 31

Multiple Choice

________ is the process of collecting,analysing,and interpreting data about customers,competition,and the business environment to improve marketing effectiveness.

• A)Internal marketing
• B)Marketing management
• C)Marketing research
• D)Data synergy
• E)Competitive departmentalisation

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Definitions:

Rationally Addressed

Approached or dealt with through logical and well-thought-out reasoning.

Politics

The practice and theory of influencing other people on a global, national, or local level, encompassing the set of activities associated with making decisions in groups or other forms of power relations among individuals, such as the distribution of resources or status.

Accidents of Birth

Circumstances or characteristics (e.g., race, nationality, genetic traits) one is born into, over which they have no control, but which may influence their social standing and life opportunities.

Biopolitics

A concept developed by Michel Foucault referring to the governance of populations through an array of political and administrative mechanisms aimed at managing life processes.