A Company's Researcher Spends Time with Individual Consumers Asking Their

question 132

Multiple Choice

A company's researcher spends time with individual consumers asking their opinions about their experiences with the company's products.

• A)ethnographies
• B)focus groups
• C)projective techniques
• D)case studies
• E)consumer interviews

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Definitions:

Freud

A neurologist and the founder of psychoanalysis, known for his theories of the unconscious mind and the mechanism of repression.

Conscious

The state of being aware of and able to think about one’s own existence, sensations, thoughts, and surroundings.

Preconscious

Refers to the thoughts and feelings not in immediate awareness but can be easily brought to consciousness.

Unconscious

The part of the mind that contains thoughts, memories, and desires not within the realm of conscious awareness but that influence behavior and emotions.