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A Company Has Developed a New Virtual Reality Game Consisting

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Essay

A company has developed a new virtual reality game consisting of a headset for both audio and video and a range of different games for different levels of players.It has been quite successful in its home market and they now want to enter a range of foreign markets.Advise the company relative to its marketing mix.


Definitions:

Descriptive Statistics

Statistics that summarize, organize, and simplify data to describe its main features without drawing conclusions beyond the data itself.

Sampling

The process of selecting a subset of individuals, objects, or observations from a larger population to make inferences about the whole.

Observational Studies

Research methods in which subjects are observed in their natural environment without any intervention by the researcher.

Reactivity

The tendency of a person to alter their behavior or response due to the awareness of being observed or measured.

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