Procter & Gamble (P&G)decided to Challenge Rival Revlon's Claim That

question 97

Essay

Procter & Gamble (P&G)decided to challenge rival Revlon's claim that its ColourStay line of cosmetics won't rub off.P&G asked women in shopping centres across the country to rub their cheeks against a piece of material while wearing ColourStay to see if the shirts would get stained.They then asked them to repeat the exercise,this time using the P&G cosmetics.What style of marketing research did P&G conduct?

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Definitions:

Defined

Clearly described, outlined, or explained.

Managers

are individuals within an organization responsible for planning, directing, and overseeing the work of a group of individuals.

Hazard

Something that has the potential to cause damage, harm, or adverse health effects to people or property.

Human-Made Structures

Objects or buildings created by humans rather than occurring naturally in the environment.