An Internet Company Wanting to Determine What Information to Add

question 158

Multiple Choice

An internet company wanting to determine what information to add to its website to attract more visitors could look at research studies investigating web surfers' primary online activities.

• A)primary external data
• B)secondary data
• C)project data
• D)primary internal data
• E)data mining

---

Definitions:

Capital Budgeting

The process a business undertakes to evaluate potential major projects or investments, focusing on analyzing future cash flows and profitability.

Discount Rate

The yield rate utilized within DCF analysis for determining today's value of future cash movements.

Opportunity Costs

The financial impact of bypassing the alternative that ranks immediately lower in preference while making a choice.

Net Working Capital

The difference between a company's current assets and its current liabilities, indicating the short-term financial health of the business.