Focus Groups ________

question 16

Multiple Choice

Focus groups ________.

• A)are one-on-one interviews
• B)are typically conducted in shopping centre settings
• C)are a type of descriptive research
• D)do not use a discussion leader
• E)are used to gather exploratory data

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Definitions:

Thorndike

An American psychologist famous for his work on learning theory that led to the development of operant conditioning within behaviorism.

Skinner

B.F. Skinner was a psychologist and behaviorist who developed theories of operant conditioning and introduced the concept of reinforcement.

Skinner Box

An experimental device used in behavior analysis to study animal behavior, particularly the effects of reinforcements on behavior.

Cognitive Learning

The acquisition of knowledge and understanding through thought, experience, and the senses.