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Recording How Customers Respond to a Point-Of-Purchase Store Display Would

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Recording how customers respond to a point-of-purchase store display would be an example of observation research.


Definitions:

Artificial Intelligence System

A system that mimics human intelligence processes through algorithms and machine learning to perform tasks that typically require human intelligence.

Approved Standards

Officially recognized criteria, guidelines, or specifications for products, services, processes, or systems that ensure quality, safety, efficiency, and interchangeability.

Behavior

The actions or reactions of an object or organism, usually in relation to the environment or stimuli.

Augmented Reality

A technology that superimposes computer-generated images on a user's view of the real world, thus providing a composite view.

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