Franchising Is a Form of ________

question 53

Multiple Choice

Franchising is a form of ________.

• A)tactical alliance
• B)importing
• C)direct investment
• D)licensing
• E)joint venture

---

Definitions:

Reference Groups

Groups with whom buyers identify and whose values or attitudes they adopt.

Buyers Identify

The process in which buyers recognize their needs or wants that can be satisfied by purchasing goods or services in the market.

Demographic Segmentation

The division of a market into segments based on variables such as age, gender, income, education level, or marital status to target specific consumer groups.