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Discuss the advantages and disadvantages faced by companies such as McDonald's and KFC,who use franchising as their preferred market entry strategy.
Variable
Any condition or factor that can be manipulated, controlled, or measured.
Research Method
Various techniques and strategies used by scientists to gather and analyze data in order to investigate specific questions or hypotheses.
Independent Variables
In research, the variable that is manipulated or changed by the researcher to observe how it affects the dependent variable.
Dependent Variables
In experimental research, the variable that is tested and measured, expected to change when the independent variable is altered.
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