Which of the Following Actions Would Not Be a Part

question 110

Multiple Choice

Which of the following actions would not be a part of a marketing plan?

• A)Description of the marketing environment
• B)Assurance the firm has a strong monopoly in the industry
• C)Outline of marketing strategies
• D)Details as to how marketing strategies will be implemented
• E)Details as to how marketing strategies will be monitored and controlled

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Definitions:

Prices Based

Refers to a pricing strategy determined by factors such as cost of production, competition, and perceived value by the consumer, often adjusted to market conditions.

Odd Pricing

A pricing strategy where items are priced slightly below a round number (e.g., $199.99 instead of $200), believing it psychologically encourages more sales.

Yield Management

A strategy for maximizing revenue even when a firm has a fixed amount of something (goods, services, or capacity).

Price Bundling

A marketing strategy that involves selling multiple products or services together at a single price point.