Marketers Use ________ as a Means to Monitor Performance to Determine

question 137

Multiple Choice

Marketers use ________ as a means to monitor performance to determine whether they are meeting their marketing objectives.

• A)diversification strategies
• B)control
• C)market development strategies
• D)brand competition
• E)demographics

Understand the importance of fixed and variable costs in profit planning.

Apply decision rules for further processing decisions.

Understand how to calculate and interpret the change in net income resulting from discontinuing a product.

Calculate the opportunity cost of accepting a special order or utilizing capacity for different products.