Explain Why Marketers Must Monitor the Competitive Environment; the Role

question 161

Essay

Explain why marketers must monitor the competitive environment; the role played by competitive intelligence,the different forms of competition and the different overall industry structures.Illustrate using marketplace examples.

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Definitions:

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within a year or within the operating cycle of a business.

Fixed Asset Accounts

Accounts that track the purchase, depreciation, and disposal of long-term assets owned by a company.

Office Equipment

Assets like desks, chairs, computers, and printers that are necessary for the operation of an office but are not directly involved in the production process.

Delivery Equipment

Vehicles and other assets used by a business specifically for the purpose of transporting goods to customers.