Marketing Research Is the Process of Collecting,analysing,and Interpreting Data About

question 142

True/False

Marketing research is the process of collecting,analysing,and interpreting data about customers,competitors,and the business environment to improve marketing effectiveness.

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Definitions:

Averages

A measure of central tendency, calculated by summing all values and dividing by the number of values.

Quantitative Values

Values that can be measured and expressed numerically, indicating the quantity of something.

Statistics

The branch of mathematics that deals with collecting, analyzing, interpreting, and presenting data.

Ratio

A ratio is a numerical comparison between two or more quantities that indicates their relative sizes.