The ________ Maintains That Marketers Must Satisfy Customers' Needs in Ways

question 96

Multiple Choice

The ________ maintains that marketers must satisfy customers' needs in ways that benefit society and are profitable for the company.

• A)marketing orientation
• B)consumer orientation
• C)selling orientation
• D)societal marketing concept
• E)new era orientation

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Definitions:

Person-Centered Therapy

A counseling approach emphasizing the client's capacity for self-direction and understanding of their own environment.

Psychodynamic

A psychological theory or perspective that emphasizes unconscious psychological processes (for example, wishes and fears of which we're not fully aware), and contends that childhood experiences are crucial in shaping adult personality.

Manifest Content

In psychoanalytic theory, the explicit, literal content of a dream, as remembered by the dreamer.

Latent Content

In psychoanalytic theory, the hidden psychological meaning of dreams, beyond the literal story (manifest content).