The Challenge for Marketers Is to Create an Attractive ________,A

question 17

Multiple Choice

The challenge for marketers is to create an attractive ________,a marketplace offering that fairly and accurately sums up the value that will be realised if the good or service is purchased.

• A)product position
• B)target market
• C)mass market
• D)value proposition
• E)market segment

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Definitions:

Shareholders

People or organizations that hold stock in a corporation, thereby making them co-owners of the business.

Corporate Social Responsibility

Corporate Social Responsibility (CSR) is a business model where companies integrate social and environmental concerns in their operations and interactions with stakeholders.

Charitable Donations

Financial or material contributions given to support organizations or individuals for philanthropic purposes without expecting return.

Ethical Dilemma

Situations that present a choice between options that are or seem equally unacceptable or unfavorable on ethical grounds.