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Marketers only need to focus on building long-term relationships with customers and behaving in a socially responsible manner.Discuss.
Qualitative Method
is a research approach focused on understanding concepts, thoughts, or experiences through analysis of non-numerical data like text, video, or audio.
Unintended Gains
Positive outcomes or benefits that occur without being planned or expected, often emerging from complex situations or decisions.
Intended Gains
The expected benefits or outcomes that an individual or group aims to achieve through certain actions or strategies.
Baseline Measures
Initial data collected before a program or intervention begins, used for comparison with later data to assess progress.
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