Homogeneous Teams Have Members Who Are Similar with Respect to Such

question 1

True/False

Homogeneous teams have members who are similar with respect to such variables as age,gender,race,experience,ethnicity,and culture.

---

Definitions:

Decision-Making Continuum

This concept describes the range of processes from simple to complex that consumers go through when deciding which products or services to purchase.

Limited Problem Solving

A decision-making process used for purchases that require a moderate amount of deliberation and are typically familiar to the consumer.

Habitual Decision

The process of making choices automatically based on past behaviors and routines without considerable thought.

Purchase Decision

The process that leads a consumer from identifying a need or desire, through information search and evaluation of alternatives, to the buying action.