Participants Want to Feel Sure That Their Responses Will Be

question 185

Multiple Choice

Participants want to feel sure that their responses will be ____.

• A)graded fairly
• B)recorded accurately
• C)confidential
• D)not judged

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Definitions:

Creating Value

The process through which companies develop products, services, or processes that are valuable to customers, thus enhancing the company's profitability and market position.

Benefits

Advantages or positive outcomes that are provided by a product, service, or job, including tangible and intangible elements.

Needs and Wants

Fundamental human requirements (needs) and desires or wishes that are not essential but desired (wants).

Customer Value

The perception of what a product or service is worth to a customer versus the possible alternatives.