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Research on Decision-Making Styles Finds

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Research on decision-making styles finds


Definitions:

Product Line

A group of related products marketed under a single brand by a company, often catering to different customer needs or preferences.

Product Mix

The complete set of products and/or services offered by a company, including various product lines, categories, and items available for sale.

Line Extension

The use of the same brand name within the same product line and represents an increase in a product line’s depth.

Convenience Goods

Products that are inexpensive and readily available, making them easy for consumers to buy frequently with minimal effort.

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