If Two Marketing Groups Within a Firm's Marketing Department Are

question 13

Multiple Choice

If two marketing groups within a firm's marketing department are vying against each other for a larger percentage of the budget,which option could the marketing manager consider that would be MOST effective in managing the conflict?

• A)Take a majority vote on what the two departments feel is the best budget allocation.
• B)Focus the attention of the two groups on a common "enemy" such as another firm that that they compete with for business.
• C)Change the composition of the two departments.
• D)Restructure the entire department so that teams are no longer used.

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