"Joe Camel" Campaign Provides Evidence of How Targeted Advertising Impacts

question 95

Multiple Choice

"Joe Camel" campaign provides evidence of how targeted advertising impacts adolescents'

• A) cigarette brand choice.
• B) age one begins smoking.
• C) attitudes toward parents.
• D) none of these answers are correct.

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Definitions:

Pavlov

Refers to Ivan Pavlov, a Russian physiologist known for his work in classical conditioning, particularly his experiments with dogs that led to the discovery of the conditioned reflex.

Conditioned Stimulus

A previously neutral stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.

Conditioned Response

A learned reaction to a specific stimulus as a result of conditioning, demonstrated in Pavlov's experiments with dogs.

Tone

The quality or character of sound, or in literature, the author's attitude towards the subject or audience.