Interactive Marketing Is

question 246

Multiple Choice

Interactive marketing is

• A) advertising that permits a consumer to follow up directly by searching for more information and placing direct product orders.
• B) advertising that targets a specific audience and allows the consumer to follow up directly by placing direct product orders usually through television or radio.
• C) advertising targeted at specific consumers.
• D) advertising intended to reach as many consumers as possible.

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Definitions:

Gender

Social and cultural distinctions associated with being male or female, as opposed to biological differences.

Biological Sex

The physical characteristics, such as reproductive and sexual anatomy, chromosomes, and hormone levels, that are used to classify individuals as male, female, or intersex at birth.

Reproductive Distinctions

The inherent or socially constructed differences in reproductive roles and functions among sexes and genders.

Hermaphrodite

An organism that has both male and female reproductive organs, allowing it to produce both sperm and ova.