The Contingency Model for Power States That People Will Identify

question 73

True/False

The contingency model for power states that people will identify in order to obtain a favorable reaction from the agent and not because of self-satisfying reasons to do so.

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Definitions:

Message Internalization

The process by which an individual integrates and accepts communicated information into their own belief system.

Earned Reach

The exposure a brand gains through word-of-mouth or viral sharing, as opposed to paid advertising or owned media.

Fandom

The community of fans that passionately support a particular subject, such as a book series, television show, movie, or celebrity.

Brand Engagement

A measure of the attachment and interaction between a customer and a brand, including how actively involved the customer is with the brand.