We Are Most Likely to Experience Cognitive Dissonance If We

question 103

Multiple Choice

We are most likely to experience cognitive dissonance if we feel

• A) little sense of responsibility for engaging in behaviors of which we personally disapprove.
• B) little sense of responsibility for engaging in behaviors of which we personally approve.
• C) a great sense of responsibility for engaging in behaviors of which we personally disapprove.
• D) a great sense of responsibility for engaging in behaviors of which we personally approve.

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Definitions:

Horizontal (X) Axis

The line on a graph that runs horizontally, often used to represent the independent variable in data presentations.

Incremental Revenues

Additional revenue generated from new sales activities or strategies, beyond existing income streams.

Incremental Costs

Additional costs that a company incurs when increasing its production or activities over a certain threshold.

SBU

Strategic Business Unit; a semi-autonomous unit within a firm that focuses on a specific market segment or product line.