HighTech Company HighTech Company Manufactures Computer Technology Devices $\text { SelectedIncome Statement Data - for the year ending December 31, } 2005$

question 21

Multiple Choice

HighTech Company HighTech Company manufactures computer technology devices. Selected financial data for HighTech is presented below, use the information to answer the following questions:
$\begin{array}{lll}\text { Dec. } 31,2004&\text { As of Dec. } 31,2005&\text { Current Assets }\\\hline616,604 & \$ 1,267,038 & \text { Cash and short-term investments } \\665,828 & 490,816 & \text { Accounts Receivable (net) } \\487,505 & 338,599 & \text { Inventories } \\291,915&292,511&\text { Prepaid Expenses and other current asset: }\\\$2,061,852&\$2,388,964&\text { Total Current Assets }\\\\&&\text { Current Liabilities }\\\hline\$38,108 & \$ 25,190 & \text { Short-term borrowings } \\210,090 & 182,295 & \text { Current portion of long-term debt } \\334,247 & 296,307 & \text { Accounts payable } \\743,999 & 941,912 & \text { Accrued liabilities } \\239,793 & 203,049 & \text { Income taxes payable }\\1,566,237&1,648,753&\text { Total Curyent Liabilities }\end{array}$ $\text { SelectedIncome Statement Data - for the year ending December 31, } 2005$
$\begin{array}{ll}\$ 4,885,340 & \text { Net Sales } \\2,542,353 & \text { Cost of Goods Sold } \\733,541 & \text { Operating Income } \\230,101 & \text { Net Income }\end{array}$ SelectedStatement of Cash Flow Data - for the year ending December 31, 2005:
$\$ 1,156,084$$\quad$$\quad$$\quad$$\quad$ CashFlows from Operations HighTech's current ratio in 2005 was

• A) 1.07
• B) 1.45
• C) 1
• D) .69

---

Definitions:

Source Credibility

The level of trustworthiness and expertise attributed to a communication source by a receiver, affecting the persuasive effectiveness of the message.

Mere Exposure Effect

A mental effect in which individuals naturally favor things simply because they recognize them.

Novelty Wear-Out Effect

A phenomenon where the effectiveness or appeal of something new diminishes over time as it becomes familiar or overused.

Barrier-To-Entry Effect

Factors that prevent or hinder new competitors from easily entering an industry or area of business.