A Key Input Variable in Many Marketing Models of Customer

question 45

Multiple Choice

A key input variable in many marketing models of customer loyalty is the:

• A) Mean profit per customer
• B) Number of customers
• C) Churn rate
• D) Time horizon
• E) All of these options

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Definitions:

Non-Interest-Bearing Note

A promissory note that does not accrue interest over time, meaning the borrower only repays the principal amount.

Note Payable

A written promise to pay a specified amount of money, usually with interest, at a future date, classified as a liability on the balance sheet.

Cash

Money in the form of currency that can include bank notes and coins, available for transactions and investments.

Present Value

The value, as of now, of a forthcoming amount of money or cash flows over time, determined using a designated rate of return.