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In Ted's speech on surfing,he is trying to decide whether or not to tell the audience in his introduction that he has been a surfer since he was just a kid.He wonders if this will help or hurt his credibility.What advice from your book applies here?
Customer Lifetime Value
A prediction of the total value a business will derive from their entire relationship with a customer, emphasizing the long-term importance of customer satisfaction and loyalty.
Acquisition
The process where one company purchases another company or its assets.
Brand Equity
The value and strength a brand possesses that is built over time through consumer experiences, perceptions, and associations relative to competing brands.
Brand Extension
The process of broadening the use of an organization’s current brand to include new products.
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