The Central Idea Should Be a Single Idea

question 1

True/False

The central idea should be a single idea.

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Definitions:

Idea Generation

The creative process of generating, developing, and communicating new ideas, which can be a product, a solution, or an improvement.

Test Marketing

The process of launching a product in a limited market to evaluate its viability before a broader release.

Concept Testing

The process of evaluating consumer response to an idea or prototype before a product is launched or a significant investment is made.