Examlex
Aristotle used the term ethos to refer to the rational,logical arguments that a speaker uses to persuade someone.
You Statements
Phrases that directly address the listener or reader, potentially creating a sense of personalization or confrontation.
Passive-voice Verbs
Verbs that are used to indicate that the subject of the sentence is the recipient of the action rather than the performer.
Depersonalize
The process of removing personal items and touches from a space, making it more neutral for viewers or potential buyers.
Cushion
A protective layer or material used to prevent damage from impacts or to provide comfort.
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