Examlex
Which of the following is given the LEAST importance by managers of today?
Product Development
The process of bringing a new product or service to market, including ideation, design, creation, and marketing stages.
Diversification Strategy
A growth strategy whereby a firm introduces a new product or service to a market segment that it does not currently serve.
Market Penetration
The extent to which a product or service is recognized and purchased by customers in a particular market.
Marketing Mix
The strategic set of actions that a company uses to promote its brand or product in the market, involving variations of product, price, promotion, and place strategies.
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