Fareeda Works for an Advertising Agency and Has Presented Her

question 99

Multiple Choice

Fareeda works for an advertising agency and has presented her client with ideas for new commercials.After the presentation,Fareeda asks for _____ to determine if the clients correctly understood her message.

• A)a decoded message
• B)a channel
• C)feedback
• D)intervention

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Definitions:

Unconditioned Stimulus

A stimulus that naturally triggers a reflexive response without the need for prior learning.

Stimulus Generalization

A learning process in which the conditioned response is evoked by stimuli that are similar to the conditioned stimulus.

Conditioned Response

A learned response to a previously neutral stimulus that becomes associated with a conditioned stimulus.

Conditioned Stimulus

A previously neutral stimulus that, after association with an unconditioned stimulus, evokes a conditioned response.