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Compare comarketing and cobranding. Give an example of each.
Institutional Review Board
An Institutional Review Board (IRB) is a committee established to review and approve research involving human subjects, ensuring that the study is ethical and the rights and welfare of participants are protected.
Ethics Review
A formal examination of research proposals to ensure they meet ethical standards, particularly regarding the treatment of participants and data handling.
Informed Consent
A legal and ethical requirement ensuring individuals are fully aware of and understand the implications of participating in a particular procedure or activity.
Deception
The act of misleading or lying to others, often used as a tactic in research to maintain the integrity of the study’s outcome.
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